Cinema Advertising Germany: Digital Cinema Specifications

DIGITAL CINEMA ADVERTISING IN GERMANY - TECHNICAL SPECIFICATIONS

Cinema advertising runs weekly from Thursdays to Wednesdays. Minimum booking are 20 seconds, one week (Thursday to the following Wednesday), one screen and a minimum order value of EUR 9,900. Customers shall be obliged to submit any required content 20 business days in advance of the agreed beginning of a campaign at the latest.

DO NOT SUPPLY US WITH HARD DISCS OR ALREADY FINISHED DIGITAL CINEMA PACKAGES (DCP). Regarding the usual lenghts of cinema ads, less than 1 GB are needed for a «Digital Cinema Distribution Master» (DCDM) which easily can be transfered non-physical. German cinemas run several server and encoding systems. Already finished DCPs contain picture and sound elements but not a number of metadata required to operate the program management and may cause serious incidents. To ensure high quality screenings everywhere, the following technical specifications are recommended:

Video ProRes 422 (HQ) 16:9 1920x1080 or 3840x2160 px always 24p (progressive 24 frames per second) 10 Bit color depth with stereo sound at 24bit-PCM 48kHz as a MOV file. If a 5.1 cinema mix already exists, this separately in sync with the images in a WAV file including 6 channels each mono in the order of  L - R - C - LFE - Ls - Rs. The loudness must not exceed Leq(m)82. If an especially suited software is not available, please normalize the sound to -20 LUFS/LKFS (integrated loudness) according to ITU  BS.1770-2 including gating calibrated to the maximum of RMS -23 dBfs unweighted. All important picture elements like typo and logos must be placed with a distance of 10% from all picture edges.

OR

An image sequence of lossless LZW-compressed TIF single frames (without alpha channels and layers) comprising 24 frames per second in the following resolutions: 2K DCI Flat 1:1,85 - 1998x1080 or 3996x2160 px as well as 16:9 1920x1080 or 3840x2160 px. At 16:9 lateral missing pixels will be blackened. Square pixels, color space sRGB linear (2.2 Gamma) or Rec.709 (2.4 Gamma) with a color depth of 10 or 16 Bit.
All important picture elements like typo and logos must be placed with a distance of 10% from all picture edges (safe area).

In sync with the images separately a WAV file with stereo sound or a 5.1 cinema mix including 6 channels each mono in the order of  L - R - C - LFE - Ls - Rs. The loudness must not exceed Leq(m)82. If an especially suited software is not available, please normalize the sound to -20 LUFS/LKFS (integrated loudness) according to ITU  BS.1770-2 including gating calibrated to the maximum of RMS -23 dBfs unweighted.


EASY2AD CINEMA COMMERCIALS IN FULL-HD OR UHD FROM YOUR HOMEPAGE OR VIDEO-SHARING WEBSITE

Video H.264 (about 20 Mbps, High Profile) 1920x1080 px or H.265 3840x2160 px both progressive 24 frames per second with stereo sound at 24bit-PCM 48kHz as an MP4 file. If a 5.1 cinema mix exists, this separately in sync with the video in a WAV file including 6 channels each mono in the order of  L - R - C - LFE - Ls - Rs. MP3 cannot be used.
Movie+Playing FPS 24.00 fps, Data rate optimized for smooth moving images (variable), Normal+Current size 1920x1080/3840x2160 pixels. Prior to the data transfer it is highly recommended to check all these requirements and exact duration in your QuickTime®-Player 7 or higher using «Movie Inspector» from the «Window» menu or in your VLC media player 3 or higher using the «Codec Information» in the «Tool» menu.


If you have several choices, please select Video ProRes 422 (HQ) or even better a TIF image sequence and in sync separately a WAV audio file. Please contact us by e-mail for any further technical assistance and support.

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