Cinema Advertising Germany: Moviegoers Demographics And Theatrical Market Statistics

MOVIEGOERS DEMOGRAPHICS AND MOVIE THEATER ATTENDANCE STATISTICS

Better targeting for movie theaters commercials with RELITA is possible by a range of routes to help planning and buying cinema campaigns effectively. Furthermore, it is important to review basic data.

In Germany fortunately most of all relevant basic data came from public research organisations and governement agencies due to the huge number of film fundings. These data are collected and published irrespective of all advertising business interests.

Using the independent support of this value for a comprehensive expertise, not only verified data about the cinema industry itself become availabe but also about socio-demographics target-groups allowing a substantiated media planning. Please find below a summary of the most demanded charts.

MOVIEGOERS DEMOGRAPHICS
 

OVERALL
 

ARTHOUSE CINEMAS
 

SCREENS
 

4 803
 

812
 

ADMISSIONS (MILLION)
 

122.3
 

15.3
 

BOX OFFICE (EURO MILLION)
 

1 056 053 135
 

113 465 059
 

THEATERS IN CITIES WITH A POPULATION (%)

 

 

up to 20 000

26.5

19.6

up to 50 000

24.5

16.5

up to 100 000

13.1

11.4

up to 200 000

8.7

10.8

up to 600 000

13.0

18.9

600 000 plus
 

14.2
 

22.8
 

AGE GROUP SHARE (%)

 

 

10 - 15

13.1

1.9

16 - 19

8.0

3.1

20 - 29

16.8

12.3

30 - 39

16.8

9.6

40 - 49

17.7

14.2

50 - 59

14.0

21.6

60 plus
 

13.6
 

37.3
 

GENDER SHARE (%)

 

 

Male

45.9

41.5

Female
 

54.1
 

58.5
 

LEVEL OF EDUCATION (%)

 

 

Lower Secondary

12.1

8.9

Comprehensive

36.9

33.2

College Qualifying, Degree
 

50.9
 

57.9
 

PROFESSIONS (%)

 

 

Housekeeping

1.9

2.3

Officials

4.4

6.2

Self-employed

4.1

7.1

Workers

7.0

4.1

Retired, Unemployed

14.6

32.2

Training, Study

29.5

11.6

Employees
 

37.9
 

36.4
 

PERSONS IN HOUSEHOLD (%)

 

 

1

23.3

36.0

2

27.8

40.1

3

18.4

11.9

4

21.8

9.9

5 plus
 

8.6
 

2.1
 

MONTHLY HOUSEHOLD INCOME (EURO NET %)

 

 

up to 749

3.2

2.6

750 - 1 499

12.4

15.2

1 500 - 2 249

20.2

19.5

2 250 - 2 999

20.9

22.7

3 000 - 3 999

24.8

21.9

4 000 plus
 

18.4
 

18.0
 

YEARLY VISTOR FREQUENCY (PERSONS %)

 

 

1 time

40.0

22.4

2 - 3 times

33.5

28.5

4 - 6 times

15.9

21.9

7 times plus
 

10.6
 

27.1
 

ACCOMPANYING PERSONS (%)

 

 

single

12.3

19.4

with 1 Person

48.1

53.8

with 2 Persons

18.1

14.3

with 3 Persons

11.8

6.6

with 4 Persons and more

9.7

5.8


Indication of Source: Arthouse Cinemas in Germany and the Visitors of Arthouse-Movies, German Federal Film Board, Berlin, September 2018. Survey period: 2017.



THEATRICAL MARKET STATISTICS
 

2018
 

2017
 

Population Germany (1)

82 886 960

82 521 653

Admissions (million)

105.4

122.3

Box office (Euro million)

899.3

1 056.1

Moviegoing (Tickets) per inhabitant

1.27

1.48

Box office sales per inhabitant (Euro gross)

10.85

12.80

Average ticket price (Euro gross)

8.54

8.63

Exhibitors

1 171

1 177

Cinema sites

1 672

1 672

Screens

4 849

4 803

Share of screens in multiplex cinemas

1 485

1 419

Screens with cinema advertising (2)

3 903

3 889

Seats (3)

795 686

789 279

Locations

905

899

Inhabitants per seat

104

105

Inhabitants per screen

17 094

17 181

Visitors (Tickets) per screen

21 727

25 464

Visitors (Tickets) per seat

132

155

German films market share % (4)

23.5

23.9

Admissions German films (Mio. Tickets) (4)

24.6

28.3


Indication of Sources: Das Kinojahr 2018 and Das Kinojahr 2017, German Federal Film Board, Berlin, FFA info Februar 2019 and Februar 2018. (1) The Federal Statistical Office, Wiesbaden, Status as of 30 June 2018. (2) Cinema Advertising “RELITA” Reklame in Lichtspieltheatern, Gronau (Leine),  Status as of August 2018 and August 2017.  (3) except open-airs, university cinemas, festivals and closures in the rexpective years. (4) as reported by film distributors.


We neither guarantee nor assume responsibility for the accuracy of the information and its quotation above. For further information, please ask for original datasheets and other surveys (available in German language only). 1907.

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