CINEMA ADVERTISING IN GERMANY - PLANNING, BUYING, SCREENING
Digital Cinema Advertising On-Screen in Germany - easier than ever: Minimum booking are 20 seconds, one week (Thursdays to Wednesdays) and a minimum order value of EUR 9,900. At least 20 days in advance of a release an order had to be placed and confirmed by us and a video (see specs for details) had to be delivered to us. That’s all!
Get only the best strategy: National distribution, preselected distribution extended to up to 81 major cities, 9 regions or get your own individual selection, carefully tailored screen-by-screen, such as PRIME (meet all new blockbusters by booking the two most popular screens in MX/CX theater complexes), TOURISM (get a selection of an audience enjoying travelling), ART (targeting audience with high income) and much more!
The price for placements differs from screen to screen depending on the number of visitors, seconds and weeks. For 20 seconds per screen and week the prices usually range from around EUR 69 to EUR 129 net and occassionally more in movie theaters with a very large number of visitors.
In order to create costumized quotations we require some information on the forthcoming campaign, in particular about the distribution area (national, local), the film lenght (seconds), the number of weeks (start, end) and, of course, the estimated budget.
GERMAN MAJOR CITIES RANKINGS A TO E
Germany’s 81 cities with a population of over 100 000 are called major cities. A third of the German population (83 million in total) live here and more than half in catchment areas. And rising. Berlin, capital and most populous city, is followed by Hamburg, Munich and Cologne each with a population of over 1 million. Frankfurt Main with more than three-quarters of a million people is the fifth largest one. 30 major cities are located in North Rhine-Westphalia, 17 majors in the two southern federal sates and 10 in the five re-established states in the former East Germany.
4 German major cities Berlin, Hamburg, Munich and Cologne
>German Major Cities A
18 German major cities with a population of 300 000 to 999 000
>German Major Cities B
18 german major cities with a population of 200 000 to 299 000
>German Major Cities C
16 German major cities with a population of 150 000 to 199 000
>German Major Cities D
25 German major cities with a population of 100 000 to 149 000
>German Major Cities E
GERMAN REGIONS RANKINGS 1 TO 9
Germany may be understood as the sum of 16 federal states with cultural and income differences. Berlin, Hamburg and Bremen are citystates. The largest state by population and gross domestic product (GDB) is North Rhine-Westphalia (GDB EUR 3 388 billion Germany in total). The highest incomes will be achieved in Bavaria and Baden-Wurttenberg. On the other hand these both states in the South of Germany have the highest cost of living. After the reunification of Germany in 1990 the five states Mecklenburg-Vorpommern, Brandenburg, Saxony-Anhalt, Thuringia and Saxony are re-established. There is still a measurable economic divide between these five “new” states and the “old” ones, in particular concerning little lower incomes and in rural areas an aging infrastructure and ageing society.
NORTH RHINE-WESTPHALIA WITH COLOGNE (NW)
Population of 17 932 651 (21.6%)
GDP (BIP) EUR 707 billion (20.9%)
Number of major cities 30
Number of screens available approx. 735
>German Region 1
BAVARIA WITH MUNICH (BY)
Population 13 076 721 (15.8%)
GDP (BIP) EUR 625 billion (18.5%)
Number of major cities 8
Number of screens available approx. 694
>German Region 2
BADEN-WURTTEMBERG WITH STUTTGART (BW)
Population 11 006 533 (13.3%)
GDP (BIP) EUR 512 billion (15.1%)
Number of major cities 9
Number of screens available approx. 563
>German Region 3
LOWER SAXONY WITH HANOVER (NI), BREMEN (HB)
Population 8 665 434 (10.4%)
GDP (BIP) EUR 330 billion (9.8%)
Number of major cities 10
Number of screens available approx. 405
>German Region 4
HESSE WITH FRANKFURT MAIN (HE)
Population 6 265 809 (7.5%)
GDP (BIP) EUR 292 billion (8.6%)
Number of major cities 5
Number of screens available approx. 267
>German Region 5
HAMBURG (HH), SCHLESWIG-HOLSTEIN (SH)
Population 4 737 891 (5.7%)
GDP (BIP) EUR 217 billion (6.4%)
Number of major cities 3
Number of screens available approx. 209
>German Region 6
RHINELAND-PALATINATE (RP), SAARLAND (SL)
Population 5 075 353 (6.1%)
GDP (BIP) EUR 185 billion (5.5%)
Number of major cities 5
Number of screens available approx. 225
>German Region 7
BERLIN (BE), BRANDENBURG (BB), MECKLENBURG-VORPOMMERN (MV)
Population 7 766 418 (9.4%)
GDP (BIP) EUR 266 billion (7.8%)
Number of major cities 4
Number of screens available approx. 422
>German Region 8
SAXONY (SN), THURINGIA (TH), SAXONY-ANHALT (ST)
Population 8 429 403 (10.2%)
GDP (BIP) EUR 254 billion (7.5%)
Number of major cities 7
Number of screens available approx. 375
>German Region 9
GERMANY (DE) total
Population 83 019 213 (100,0%)
GDP (BIP) EUR 3 388 billion (100.0%)
Number of major cities 81
Number of screens available approx. 3 895
We are an independent company specialized in cinema advertising nationwide. You can advertise with us in all available German cinemas with ad programs and not only in preselected ones or some movie theater chains. To support our customers quick and with high quality solutions we keep the complete digital cinema distribution technology available inhouse, such as Digital Cinema Distribution Mastering (DCDM), manufacturing of Digital Cinema Packages (DCP), playout, processing and controlling. In addition we take care of the statutory FSK film rating.
YOUR CINEMA CAMPAIGN
Advertising in German cinemas is very easy with us.
To create individual and accurate quotations, please let us know
1. Due to per-second calculation and billing, how long your advertisement at 24 frames per second will be? At least 20 seconds (480 frames), usual are 30 seconds (720 frames).
2. When do you want to start and finish your advertising? At least 1 “ad-week” Thursdays to Wednesdays, usual are 4 to 6 cinema weeks. The lead time is not less than 20 days.
3. Where would you like to advertise? Both, national and local screenings are possible. Currently available are more than 3,900 screens nationwide. Relating to national campaigns, the focus is on Major Cities with a selection of most visited screens.
4. Do you have a final commercial and may we have a look on it, e.g. on video-sharing websites? In learning about the content or what the ad is about we can help to reach your target audience more effectively in particularly suitable cinemas.
5. How much is your budget? This information is important to meet your requirements. The rates for placements depend on the average weekly attendance screen to screen, the number of seconds and the number of cinema weeks.
For 20 seconds per screen and week rates usually range from around EUR 69 to EUR 129 net, in November/December and in the first two weeks of January around EUR 99 to EUR 199 net and occassionally more in movie theaters with an exceptionally large number of visitors. The minimum order value is EUR 9,900 net.
As a first step we hope the above is useful to you. If you require any further information, feel free to contact us. Please note that we do not provide any offers or services to private individuals and companies or institutions without a current VAT Registration Number (VAT Reg No).